With effective marketing strategies, we empower ambitious technology and service providers to realize successful market entry and sustainable growth. The outcome: awareness in new markets, active support of sales growth and the opportunity to be a real thought leader in your industry.
In the process of entering new markets, many manufacturers rely on local distributors as the touchpoint for sales and market access. At a certain point, relationships between the manufacturer and the distributor can become vague in terms of responsibilities, esp. in sales, branding
For industrial companies with headquarters overseas, local marketing teams are frequently very small and focused on operational tasks such as supporting sales and events. This leaves little time or resources to develop strategic approaches to brand building and effective storytelling. In a
Marketing in Southeast Asia must take regional characteristics into account. In the interview with GTAI (German Trade & Investment), Ms. Corinna Seidel, PALLAS BrandFare’s founder, explains how German companies can position themselves. As the founder of PALLAS BrandFare, Corinna Seidel draws on many
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Whether it’s successful expansion into a new market, driven by heightened awareness in the right target group, or a boost to existing marketing activities to reach new horizons, we’ve got you covered: We empower ambitious technology and service providers to triumphantly enter the market and sustainably grow. Discover how we can support your business strategies as well.
When it comes to expansion, we are your partner for go-to-market strategies in Asia or Europe. With our international team, we support your market entry pragmatically and successfully. No matter if you are launching in Singapore, Vietnam or Indonesia; in Germany, France or Sweden – we are defining the most viable way for you to build and nourish an excellent reputation.
With on-the-ground experience in various markets and industries, we swiftly develop strategies and concepts for successful local positioning and assist in their implementation – either as project managers for your in-house team or with additional expert resources from our team and network, such as in the areas of design, web design, or SEO. We often take on the role of a facilitator, aligning the interests of different departments into an effective, target audience-oriented marketing and communication strategy.
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