Building and Localizing Strong Brands Through Discovery and Experiences – the Korean Way
In today’s competitive market, creating strong, localized brands is essential. Increasingly, brand building and localization happen through experiences that go beyond the products themselves – immersing customers in the brand’s universe. This article delves into how some brands use this approach to connect with new markets, focusing on Korea as a compelling showcase for international […]
PALLAS BrandFare has won the SME Excellence Award from the German Business Association
We are thrilled to announce that PALLAS BrandFare has won its first award, the SME Excellence Award from the German Business Association! 🏆 At the German Business Association Awards 2024, PALLAS BrandFare was honored with the SME Excellence Award. This recognition acknowledges our dedication and accomplishments over the past five years and our constant efforts […]
From event evergreens to innovative marketing approaches: planning marketing 2025
As we approach the final quarter of 2024, companies are in the midst of planning their budgets and key activities for 2025. We know from experience that navigating branding and marketing tactics and budgets Is often done based on what was done in the past and some rough ideas of what might be helpful for […]
