“Made in Germany alone is not enough as a selling point”
Marketing in Southeast Asia must take regional characteristics into account. In the interview with GTAI (German Trade & Investment), Ms. Corinna Seidel, PALLAS BrandFare’s founder, explains how German companies can position themselves. As the founder of PALLAS BrandFare, Corinna Seidel draws on many years of experience in Asia What does it take for German brands […]
Brewing Vietnamese Flavor in South Korea: Cong Caphe’s Localization at Every Touchpoint
In the competitive landscape of global F&B market, what makes a brand outstanding is more than a good product – it demands cultural sensitivity, authentic storytelling, and smart localization. Cong Caphe, a unique and successful Vietnamese coffee chain, has exemplified this with its strategic move into the South Korean market in its first international venture. […]
Trust Over Temptation: What the German Market Really Wants
The German market is complex and multifaceted. While consumer behavior in many countries is driven by super deals and tempting offers, the German market is characterized by a distinctive restraint toward overly optimistic advertising promises. This skepticism is not an obstacle but rather a key to understanding the market—and thus to success. Building trust and […]
2025 – Amplifying our brand localization portfolio, growing our team and deep-diving into AI
As we enter 2025, we are fuelled by a clear strategy shaped by last year’s business traction and market signals. This year, we are taking bold steps to establish a stronger on-the-ground presence in Southeast Asia, expand our team and network, and double down on our holistic brand localization services. The investment momentum from European […]
How a European Beer Brand Wins Over Vietnam’s Beer Lovers
“The story you tell is the brand you sell.” Jim Signorelli Nowhere is this truer than in Vietnam, where beer isn’t just a drink. It’s a cultural cornerstone. With the country ranking 9th globally in beer consumption, according to Visual Capitalist, it’s no wonder international breweries are pouring serious investments into the market. But cracking […]
Highlights from a Transformative Year: PALLAS BrandFare’s 2024 Recap
As the year comes to a close, we at PALLAS BrandFare take a moment to reflect and celebrate our journey in 2024. From our rebranding efforts to expanding our services and network, this year has been marked by growth, achievements, and impactful collaborations.
Transform LinkedIn into an Awareness Engine for Your Business
LinkedIn has evolved into more than a professional networking site. It’s a platform where businesses can establish thought leadership, foster connections, and generate awareness in relevant target groups. We are therefore excited to introduce our LinkedIn Content Creation and Management Solution, tailored specifically for technology and service providers. Our new solution is made for […]
Meet The PALLAS BrandFare Team in Vietnam, Singapore and Germany!
The past few months have been a whirlwind! From one end of Europe to Asia, we’ve been busy hitting major industry events, connecting with our incredible partners, clients, and new faces in the field. The last quarter of the year is a pivotal time for us; it’s not just about attending conferences but really diving […]
Navigating the German Market: Key Insights for Foreign Brands
Germans are known for many things, from their love of beer and football to their punctuality, rule-abiding nature, and structured, organized approach to life. As consumers, they are also cautious and cost-conscious. While these traits can sometimes be stereotypes, they often reflect the genuine tendencies of German consumers. As a Germany-based brand consulting firm, we […]
Asian-European Brand Excellence: 80/20 and CS Marketing & Sales Solutions Form Strategic Partnership
Marketing and branding specialists 80/20 and CS Marketing & Sales Solutions have entered into a collaborative alliance to accompany global brands in their expansion, growth and innovation strategies. Spearheaded by Vietnamese strategist Quynh Nguyen and German entrepreneur Corinna Seidel, the partners leverage their extensive expertise from corporate and advertising realms to enhance visibility and growth for those who are navigating the dynamic markets between Asia and Europe.
