Are you ready to elevate your marketing strategies and excel in the dynamic Asia-Pacific market? PALLAS BrandFare invites you to our exclusive conference, “The Future of Marketing & Marketing Organizations in APAC,” happening on September 20, 2024, in Singapore. This event is a must-attend for Decision-makers, CMOs, Heads of Marketing and C-suites aiming to implement creative and sustainable approaches to their marketing strategy and management to stay ahead in the APAC region.
Our founder Corinna Seidel and her business partner, Jaslyin Qiyu from Mad About Marketing Consulting, join forces to organize this event and facilitate deep discussions with top industry speakers around important topics such as how marketing leaders and marketers can navigate their careers in this dynamic field, building sustainable marketing organizations and localization strategies and approaches in a new market.
Key Discussion Topics
Career Development and Growth in Marketing – Addressing Structural Challenges of a Profession
Working in one of the manifold sub-segments of marketing is the goal for many. A broad range of activities and job profiles, from creative to digital to project management and strategy, attracts people to study marketing, build a specific competence as a side job, or even change careers in this vibrant field. At the same time, we have been observing trends like high turnover rates in marketing agencies, and/or burnouts and career breaks among professionals on the industrial side. With industry and HR experts, we delve into the reasons for these evolutions, examine the role of leadership and career planning, and discuss how organizations are equipped to attract and retain talents for the long term.
Panelists: Michelle Comrie, Partner | Hartwell Buck Pte. Ltd., Derek Tan, Media Entrepreneur/Co-founder | Viddsee & Judson Teo, Group Head of Marketing | BLOCK71
Moderator: Corinna Seidel, Founder I PALLAS – BrandFare
Future-Proofing Marketing Organizations
Amidst restructuring and business transformations, centralization or decentralization – is a very common theme for organizations when it comes to support functions like marketing. The decision depends on various factors like the culture and mindset of the global organization, current developments like leadership changes, or overarching trends like response to economic climates. Sometimes, opting for one or the other is simply a strategic preference. Whether it is globally, regionally, or country-led, each structure has its own unique challenges and opportunities. We explore how both structures affect marketers and how they can future-proof their careers.
Panelists: Mansi Chopra, Global Marketing Director | Thunes, Mylene Ong, Group Chief Marketing Officer | Oona Insurance & Daria Schona, Senior Marketing Manager | Cigna Healthcare.
Moderator: Jaslyin Qiyu, Founder I MAD ABOUT MARKETING CONSULTING
Localization of Brands and Marketing
Creating Brands in Foreign Markets. Any global company is challenged by whether and how to localize the brand and marketing. Localization is rightfully regarded as crucial in ensuring that brands not only resonate with customers amidst cultural idiosyncrasies but also evolve to become love brands. Successful localization strategies include expertise in multicultural marketing. However, how can companies achieve a local approach while establishing a global brand image? What value does this approach add to the business versus stand-alone local marketing? We learn from marketing experts how they have overcome various challenges and discuss their best practices to achieve marketing growth.
Panelists: Will Lee, Founder and Managing Director | That Marketing Guy, Cara Wong, Head of Marketing APAC | Wilhelmsen & Alexander Ziehe, Managing Director Southeast Asia and Oceania | Viessmann.
Moderator: Corinna Seidel, Founder I PALLAS – BrandFare
Why You Should Attend
- Network with Peers: Connect with CMOs, Heads of Marketing, and other decision-makers from various industries. This is an excellent opportunity to exchange ideas, foster professional relationships, and collaborate on future projects.
- Gain Expert Insights: Hear from industry leaders who have successfully tackled the challenges of marketing in the APAC region, from leadership and team development skills to effective strategies and tactics for implementing new technologies for their MarTec and workflow successfully.
- Future-Proof Your Skills: Stay ahead of the curve by learning the latest marketing trends and techniques. Equip yourself with the knowledge and tools necessary to thrive in an ever-evolving market landscape.
Event Details
Date: Friday, September 20, 2024
Time: 9 am to 1 pm
Venue: Singapore Business Federation, 160 Robinson Road #06-01 SBF Center, Singapore 068914
Target Audience: Decision-makers, CMOs, Heads of Marketing, and C-suites
Register Today!
Don’t miss this chance to be part of an event that will shape the future of marketing. Register now to secure your spot at “The Future of Marketing” conference and take the first step towards transforming your marketing strategy.
About PALLAS BrandFare
At PALLAS BrandFare, we specialize in innovative marketing strategies and solutions for companies expanding into new markets in Asia and Europe. Our expertise lies in navigating the complexities of foreign markets, ensuring successful localization and brand acceptance. This conference exemplifies our commitment to fostering growth and innovation in the marketing sector.
